Old friends of usethings will know we’ve talked about the Shaker design ethic and how it is one of our influences. The long lengths of coat racks that line the walls of Shaker meeting rooms were the inspiration for our coat rack design.
Actually the Shaker aesthetic is important in all our design.
Well we’ve just made a sale of a coat rack to a customer in Massachusetts USA. This state had several Shaker communities and I’d say the aesthetic resonance of Shaker architecture is still present there. But strangely no one is selling coat racks, which lead Kate to usethings.
It is for a Cape Cod house—original Shaker territory! […] Thanks again and kudos for your wonderful business. I thought I’d be able to find one of these in Massachusetts since you see them often in the charming New England old houses, but, go figure, I found you in Australia! You should advertise in local magazines there—you’d sell a ton.
Thanks Kate. This could be seen as quite an achievement, sending a coat rack to the home of beautiful coat racks!
Is usethings going global? — we sent another 12 peg coat rack to Singapore last month.
Our coat rack sales have been growing over the last three years; they’ve now become our leading product. So I spend a lot of time hammering pegs into their deep and close fitting sockets. Heaps strong even without the glue.
Small detail — the grain on the pegs is always vertical which is the strongest axis in timber… these things are important to us! (you have time to reflect doing this kind of work!)
Surprisingly the repetition is OK due to the direct relationship we have with customers: I’m making a useful thing that someone needs, this is a very real connection and not a production-line nightmare where the maker is disassociated from the customer, (along with being de-skilled, exploited, etc…).
Although they are simple we are proud of our coat rack and pleased more and more are going out into the world.
Finally got around to making this installation guide for our coat racks. This clip shows how to install on a stud wall.
There is also detail on timber plugs to cover the screw heads: how to setup for them, finish them, and how to get them out if anything goes wrong.
Our racks can also be installed on a masonry wall: a similar process but requiring masonry plugs to be set in the wall to screw into. Contact us if you’d like more information on this and we can supply suitable masonry plugs to match our screws.